The WWE affiliate program offers content creators and website owners a profitable opportunity to make money from their wrestling-focused audience.
With WrestleMania 41 main events happening this weekend (Saturday April 19 and Sunday April 20), there’s going to be massive search interest and social chatter online.
Outside of Wrestlemania 41, there’s WWE programming now available weekly on Netflix internationally. There’s never been a better time to leverage this affiliate partnership.
In this article, I’ll break down everything you need to know about joining the program, commission details, and strategic promotion opportunities around major wrestling events.
Whether you’re a wrestling blogger, YouTuber, or social media influencer, the WWE affiliate program can become a significant revenue stream when implemented correctly.
I’ll cover qualifying requirements, the application process, and content strategies that set you for success during WrestleMania season and throughout the year.
What is the WWE Affiliate Program?
The WWE affiliate program is a partnership opportunity that allows content creators, bloggers, and website owners to earn commissions by promoting WWE products, subscriptions, and events.
As an official WWE affiliate, you’ll receive unique tracking links to share with your audience. When your followers make purchases through these links, you earn an agreed percentage of the sale.
The program is available to affiliates worldwide although terms may differ depending on localization. For instance, sales on the US shop range are 4% for some SKUs and 8% for most other items. Sales on Canadian shop traffic pay 8% and this is the same for UK/EU and the rest of the world.
WWE provides affiliates with a robust selection of promotional materials including:
- High-resolution product images and banners
- Pre-written promotional copy
- Video assets and trailers
- Exclusive promo codes for special events
- Seasonal campaign materials
What sets the WWE affiliate program apart from other entertainment programs is its massive product range which includes digital subscriptions, physical merchandise, event tickets, and exclusive content. The program features a 7-day cookie window, allowing you to earn commissions even if purchases aren’t made immediately.
To access the WWE affiliate program, you’ll need to sign up for an Impact affiliate network account or find them in brands if you already have an account.
On the Impact network, you gain access to a dedicated dashboard with real-time tracking, detailed performance analytics, and commission reports. Payment processing occurs monthly via direct deposit or PayPal once you’ve reached the $10 minimum threshold.
How To Apply for the WWE Affiliate Program
Joining the WWE affiliate program requires meeting specific criteria and following a straightforward application process.
If you already have an Impact affiliate network account, you can find the brand there and apply. Make sure your profile is filled out and that your website meets the expected requirements.
If you’re not already on Impact, here’s how to apply:
- Visit the official WWE Affiliate page – Navigate to the WWE Shop website and scroll to the bottom to find the “Affiliate Program” link.
- Click on the Apply Now button – This will take you to the WWE promo signup page on Impact. Click the signup button to continue.
- Accept the Contract terms – Read through the contract terms to find information on commission rates, special exclusions, referral windows and more. If you agree to the terms, click on the “Accept” button at the bottom to continue the process.
- Create your Impact account – You can sign up to Impact with name and email or authenticate via Facebook, Gmail, Apple, X or LinkedIn. Provide all the information you’re asked for especially about your platform, content focus, audience demographics, and promotional strategies.
- Submit for review – Once completed, submit your application for the Impact and WWE team to evaluate.
- Await approval – The review process typically takes 5-7 business days.
To qualify for the WWE affiliate program, your platform should demonstrate:
Common reasons for why your application might get rejected include insufficient traffic volume, concerns about content quality, or your platformed not being aligned with WWE’s brand values. If you’re rejected, you can typically reapply after 60 days once you’ve addressed any issues.
For the best chance of approval, showcase your wrestling content expertise, highlight audience engagement metrics, and outline your specific promotional strategy for WWE products and events.
Monetizing Wrestlemania 41 Through the WWE Affiliate Program
Events like WrestleMania 41 present a golden opportunity for WWE affiliates to earn a lot of commissions through strategic promotion.
Wrestlemania 41 will stream exclusively on Peacock for US viewers (requiring Premium or Premium+ subscriptions) and on Netflix for international audiences. You can also partner up with the Peacock affiliate program to earn some commissions by referring fans to streaming. Unfortunately, Netflix does not currently have an affiliate program where you can refer streaming.
The weeks leading up to WrestleMania 41 historically show a 135% increase in affiliate conversion rates compared to average months.
Currently, I’m creating this guide a day before the main events but if you were to capitalize on the surge in traffic and conversion rates, this is what you should do.
Pre-Event Promotion (6-8 weeks before)
- Create “Road to WrestleMania” content highlighting storylines and predicted matches
- Promote early-bird merchandise bundles with higher commission rates
- Share affiliate links for Peacock subscriptions for US viewers as viewing preparation
- Develop WrestleMania 41 viewer guides with embedded affiliate links
Doing this should help you to take advantage of the increase surge and social media activity around the event. You can also “listen” to the conversation on social media and create content around certain wrestling-related topics to attract traffic.
Event Week Promotion
As you get all the latest information about the event, you can be more detailed and create focused content that lead to conversions.
- Create match prediction content with related merchandise links
- Promote limited-edition WrestleMania 41 merchandise
- Share last-minute viewing options for US viewers through Peacock affiliate links
- Develop “How to Watch” guides for different regions
Promotion During Event
This is where you should be active online on all your platforms that are related to wrestling and cover the event.
You can offer live commentary with real-time merchandise links for winning wrestlers. And don’t forget about social media reaction posts containing relevant product links.
Stay up-to-date with any communication from your affiliate partners just in case they’re offering flash sales or any timely promotions where you can jump in and boost your conversions.
Post-Event Promotion
There is also a lot of traffic and promotional opportunities right after (for days) the event. You can take advantage of this too.
- Match result analysis with victor merchandise links
- “Best moments” compilations with related products
- Highlight upcoming storylines and feuds with character merchandise
WWE typically offers special affiliate incentives during WrestleMania season, including increased commission rates, exclusive promo codes for your audience, and performance bonuses for top-performing affiliates. You can reach out to affiliate support to inquire about any of these incentives and open any affiliate newsletters to find more information.
WWE on Netflix for Affiliate Marketing
WWE’s landmark partnership with Netflix marks a significant shift in how international audiences consume wrestling content.
Since January 2025, weekly WWE flagship programs stream exclusively on Netflix outside the United States, creating indirect monetization opportunities for content creators.
Here are a few ways you can use WWE’s Netflix partnership and program schedule to produce creative content that drives affiliate sales.
Merchandise Sales Tied To Netflix Viewership
You can create content discussing matches and storylines from Netflix-streamed WWE shows. Viewers are always searching for content like this before and after viewing the match.
Include affiliate links to merchandise featuring wrestlers highlighted in recent episodes. You can prep future content by checking out upcoming episodes and looking at the show description.
Another strategy you can use is to create character and storyline guides and recommend related products as seen on the Netflix WWE shows.
Weekly Content Opportunities Driven by Netflix Shows
WWE is aired live on Netflix on different days which presents content opportunities for you to take advantage of.
Monday night is for Raw. You can do pre-Raw previews linking to talent merchandise.
On Tuesday, you can do Raw reaction content and link to related products. Then later on Tuesday night there’s NXT.
On Thursday, there’s Smackdown. You can do predictions with featured wrestler merchandise and on the weekend, you can do highlights and analysis with diverse product links.
Which WWE Affiliate Products Should You Promote?
The WWE Shop carries all types of wrestling-related products from wrestler merchandise, title belts to t-shirts and accessories and more. Additionally, there are other affiliate programs you can take advantage of if you’re tapping into the hype of Wrestlemania 41 and other big wrestling events.
Here are some of the top sellers you can focus on:
US-based Subscription Services
- Peacock TV Premium subscriptions for US Viewers ($4 per premium start sale via Flexoffers)
- WWE Network direct subscriptions in select regions ($1 per new subscription via WWE affiliate program)
Championship Merchandise
- Replica championship belts (8% per sale via WWE affiliate program)
- Current champion signature shirts (8% per sale via WWE affiliate program)
- Limited edition championship collector items (8% per sale)
Wrestler-specific Merchandise
On the WWE Shop, you can find items by clicking on your favorite wrestler. These can convert well especially if they’re featured. Try promoting:
- Current top performer t-shirts and apparel (8% per sale via WWE affiliate program)
- Autographed memorabilia (8% per sale via WWE affiliate program)
- Entrance gear replicas (8% per sale via WWE affiliate program)
Collectibles and Limited Editions
- Wrestlemania 41 commemorative items (8% or more per sale via WWE affiliate program)
- Legacy collection pieces (8% per sale via WWE affiliate program)
- Anniversary edition merchandise (8% per sale)
Remember that there are also other affiliate programs that you can promote for events like Wrestlemania 41. Think about things like tickets and event packages, VIP experience packages, travel packages including hotel and event access.
For international audiences watching WWE on Netflix, focus on promoting globally-shipping merchandise featuring currently trending storylines and wrestlers. Products featuring wrestlers who have recently won championships or are involved in major WrestleMania 41 feuds typically see a 40-60% increase in conversion rates across all markets.
Common WWE Affiliate Program Questions
Here are some frequently asked questions about the WWE Affiliate program and the answers you may be looking for.
To qualify, you need an established website or social media platform with regular wrestling-related content. Minimum requirements include approximately 5,000 monthly visitors to your website or 3,000+ followers on social platforms. Content must be family-friendly and comply with WWE’s brand guidelines.
The WWE affiliate program is managed through the Impact affiliate network where the threshold for payment is just $10 USD. Payments, once approved by the brand, are paid on the 1st and 15th of the month via direct deposit or PayPal.
The standard cookie duration is 7 days, meaning you’ll receive credit for any purchase made within 7 days of a visitor clicking your affiliate link, even if they leave and return later. During special events like WrestleMania, this may be extended.
Yes! While you can’t earn commissions directly from Netflix subscriptions, you can create content around WWE shows available on Netflix internationally and include affiliate links to WWE merchandise that ships globally. The WWE Shop is localized worldwide and offers the same 8% per sale for Canadian, UK/EU buyers as well as the rest of the world.
Key compliance requirements include:
- No incentivizing clicks or leads (no rewards for clicks)
- Clear disclosure of affiliate relationship
- No trademark bidding in paid search campaigns
- No misleading claims about products or services
- No coupon/deal sites without prior approval
- No promotion on adult or controversial websites
Yes, you can promote your WWE affiliate links across various platforms including your website, YouTube channel, social media accounts, email newsletters, and podcasts. Each platform must be listed in your application or added to your account later for approval.
Conclusion
The WWE Affiliate Program offers a huge opportunity for content creators in the wrestling niche to earn commissions by promoting the WWE Shop.
There are lots of events you can leverage including the current WrestleMania 41 buzz while also building evergreen content. This can help you to create a sustainable revenue stream that pays you all year round.
The program has a lot to offer in terms of products to promote as an affiliate including merchandise, subscription services, replicas and accessories.
So if you’re ready to start promoting WWE then you’ll need to apply to the Impact affiliate network or log in and apply directly to the brand.
You can check out the official program page for the link and begin planning your WrestleMania 41 content strategy to capture this peak conversion period. With consistent effort and creative content, the WWE Affiliate Program can earn you a lot of affiliate commissions.
