One of the best ways to grow your affiliate business is by creating video for platforms like YouTube, TikTok and Instagram Reels.
If you’re in the pet niche and looking to grow your traffic or reach audiences on those channels, you’ll need to create regular, compelling video content to boost engagement and conversions.
That’s why I’ve put together this list of 67 video content ideas to help you connect with pet lovers while naturally promoting affiliate products. From product reviews to entertaining pet challenges, these ideas will keep your content calendar full and your audience engaged.
Below, you’ll find video ideas for:
Product Reviews & Recommendations
As a pet affiliate marketer, product reviews and recommendations are the type of videos where you’ll be able to get your viewers clicking and converting.
Here are some ideas that will for the basis of your money-making content.
1. Honest Product Review Series
Create detailed, unbiased reviews of pet products with genuine pros and cons to build audience trust. Include real usage scenarios with your pets to show the features and effectiveness of the product.
2. Side-by-Side Product Comparisons
Compare two similar products (like competing brands of harnesses or pet foods) to help viewers make informed decisions. Test both products on camera and highlight key differences in quality, functionality and value.
3. Monthly Favorites Roundup
Showcase the top 5-7 pet products you’ve consistently used and loved during the month. Explain why each item made your list and how it’s improved your pet care routine or your pet’s quality of life.
4. Budget-Friendly Finds
Feature quality pet products under a certain price point that deliver exceptional value. Show these affordable alternatives in action and explain how they compare to more expensive versions without sacrificing quality.
5. Luxury Pet Product Worth It?
Analyze whether premium-priced pet items actually deliver value for the significant price difference. Test luxury products thoroughly on camera while breaking down their features, materials, longevity, and unique benefits compared to standard options.
6. Unboxing New Pet Products
Capture your real first impressions as you unbox newly released pet merchandise. Discuss packaging, initial quality impressions, and show your genuine reaction and your pet’s interest in the item before testing it.
7. Problem-Solving Product Spotlight
Focus on specific pet owner challenges and highlight products designed to solve these exact problems. Demonstrate before-and-after scenarios showing how the product effectively addresses common frustrations like shedding, feeding issues or behavior problems.
8. Seasonal Must-Haves
Showcase seasonal products like summer cooling mats or winter sweaters that address weather-specific pet needs. Explain why certain products are essential during particular seasons and how they enhance your pet’s comfort and safety.
9. Pet Tech Reviews
Evaluate innovative technology products for pets like automated feeders, GPS trackers, or pet cameras. Provide setup tutorials, demonstrate the technology in action, and share how these devices have improved your pet care routine.
10. Subscription Box Reviews
Unbox and thoroughly evaluate popular pet subscription boxes, showing each item included and testing them with your pets. Calculate the value compared to the subscription cost and provide honest recommendations about which pets would benefit most.
How-To & Tutorial Content
These types of videos lend themselves well to affiliate referrals. The products you’ll use will be affiliate products that you can link to in the video description where fully-engaged and interested viewers will find them.
11. DIY Pet Toy Creation
Guide viewers through creating homemade pet toys using affiliate products like specific rope types, fabrics, or safe materials. Include difficulty levels, safety considerations, and show your pets enjoying the finished toys to demonstrate effectiveness.
12. Grooming Tutorials
Create step-by-step demonstrations of grooming techniques for different breeds using specific affiliate brushes, shampoos, and tools. Include time-saving tips, techniques for nervous pets, and how to achieve professional results at home.
13. Training Tips Using Specific Products
Showcase effective training methods that use affiliate treats, clickers, or training tools for various commands and behaviors. Demonstrate proper technique, timing, and explain why certain products enhance the training process.
14. Pet Photography Tips
Share techniques and equipment recommendations for capturing frame-worthy pet photos using phone accessories or cameras from affiliate partners. Cover lighting, composition, treats for attention, and editing apps that create professional-looking results.
15. Setting Up Pet Spaces
Provide detailed guides on creating dedicated pet areas like cat climbing walls or dog corners using affiliate products. Include measurements, installation tips, and show the completed space being enjoyed by your pets.
16. Health Check Tutorials
Demonstrate how to perform basic health checks at home using affiliate health products like thermometers or grooming tools. Show how to check ears, teeth, weight, and other key indicators while explaining what to look for.
17. Meal Prep for Pets
Walk through preparing nutritious homemade meals or treats using affiliate food brands, supplements, and storage containers. Include storage tips, portioning guidelines, and nutrition information to help viewers create healthy options.
18. Pet First Aid Basics
Create detailed tutorials on essential first aid skills using items from pet first aid kits you’re affiliated with. Cover common emergencies like cuts, choking, or heat stroke while emphasizing when veterinary care is necessary.
19. Puzzle Toy Setup
Demonstrate how to properly set up, fill, and introduce pets to different levels of interactive puzzle toys from affiliate partners. Show troubleshooting tips for pets who get frustrated and how to gradually increase difficulty.
20. Home Pet Spa Day
Create a comprehensive guide to giving pets a relaxing spa experience at home using affiliate grooming, care products, and calming aids. Include preparation steps, techniques for nervous pets, and post-spa care routines.
Day-in-the-life & Lifestyle Content
Pet owners love seeing how other pet parents integrate products into their everyday lives. These lifestyle videos create authentic contexts for showcasing affiliate products while building deeper connections with your audience.
Create these type of videos to help viewers envision how products might fit into their own routines and enhance their pet parenting experience.
21. Morning Routine with Your Pet
Film your authentic morning routine with your pet, naturally incorporating affiliate products like feeding systems, grooming tools, and supplements. Show how they are used in real-life and explain how these products improve your daily efficiency and pet care.
22. Pet-Friendly Home Tours
Create engaging walkthroughs of your pet-optimized living spaces, highlighting furniture protectors, pet beds, feeding stations, and safety features. Discuss specific product choices and how they balance aesthetics with pet-friendly functionality.
23. Travel with Pets
Document real travel experiences with your pets using affiliate travel carriers, portable bowls, calming supplements, and travel-specific gear. Include tips for reducing pet anxiety and navigating accommodations, restaurants, or attractions with pets.
24. Pet Vacation Essentials
Create a detailed packing guide for pet-friendly vacations featuring must-have affiliate products for various scenarios. Demonstrate how each item solves specific travel challenges while showing them organized in luggage or travel bags.
25. Pet-Friendly Workspace Setup
Show how you’ve created a productive home office space that accommodates pets with appropriate toys, beds, and boundaries. Share solutions for common work-from-home pet challenges while featuring affiliate products.
26. Pet Birthday Celebration
Plan and execute a themed birthday celebration for your pet using affiliate treats, toys, decorations, and pet-safe party supplies. Include DIY elements, pet-safe cake recipes, and activity ideas other pet owners can recreate.
27. Seasonal Activities with Pets
Document seasonal outings like summer swimming, fall hikes, or winter snow play with relevant gear from affiliate partners. Provide safety tips and product recommendations specific to each season’s unique challenges and opportunities.
28. “What I Feed My Pet in a Day”
Create a detailed food diary showcasing your pet’s complete daily diet including affiliate food products, supplements, treats, and feeding accessories. Discuss portion control, scheduling, and nutrition considerations behind your choices.
29. Weekend Adventures
Film day trips and weekend outings with your pets using affiliate leashes, harnesses, carriers, travel bowls, and portable comfort items. Share tips for selecting pet-friendly destinations and preparing for various activity types.
30. Pet-Friendly Yard Makeover
Document the transformation of your outdoor space with pet-safe plants, durable ground cover, play equipment, and boundary solutions from affiliate partners. Address common yard hazards and showcase how pets enjoy the finished space.
Educational Content
Position yourself as a trusted pet care authority by creating valuable educational content that solves problems and answers common questions.
These videos help build credibility and trust with your audience while naturally presenting opportunities to recommend quality products that address specific pet care needs and concerns.
31. Pet Nutrition Basics
Create educational content explaining essential nutrients, portion sizes, and feeding schedules while featuring quality affiliate food brands as examples. Break down complex nutrition concepts into actionable advice for everyday feeding decisions.
32. Breed-Specific Care Tips
Develop targeted videos addressing the unique needs of specific breeds, covering grooming requirements, exercise needs, health concerns, and recommended products. You can interview breed owners or experts to provide authoritative and detailed guidance.
33. Pet Health Myths Debunked
Address common misconceptions about pet health, training, or nutrition with evidence-based information while recommending trustworthy products that align with scientific understanding. Include expert opinions from veterinarians when possible.
34. Sustainable Pet Ownership
Create content highlighting eco-friendly pet products from your affiliate partners, explaining their environmental benefits, manufacturing practices, and sustainability credentials. Compare conventional options with their sustainable alternatives to show impact.
35. Senior Pet Care Tips
Produce thoughtful guides for caring for aging pets, covering mobility aids, specialized nutrition, comfort products, and health monitoring tools. Include personal experiences with senior pets and demonstrate product adaptations for older animals.
36. New Pet Owner Essentials
Create comprehensive guides for first-time pet owners on selecting appropriate starter products, setting up proper environments, and establishing routines. Include shopping lists, budget options, and demonstrate how to set up essential equipment.
37. Pet Safety Tips
Develop content addressing various safety concerns like home hazards, outdoor dangers, or travel risks, recommending products that help to deal with these issues. Include demonstrations of safety product installation and use in real-world scenarios.
38. Seasonal Health Concerns
Create seasonal guides addressing issues like summer heat dangers, winter paw care, spring allergies, or holiday toxic exposures with appropriate protective products and treatments. Include warning signs and prevention strategies for each concern.
39. Understanding Pet Food Labels
Create detailed tutorials teaching viewers how to decipher ingredient lists, nutritional panels, and marketing claims on pet food packaging while highlighting quality affiliate brands. Compare good versus problematic ingredient examples.
40. Pet Insurance Explained
Develop straightforward explanations of how pet insurance works, comparing different coverage types, discussing cost-benefit analysis, and reviewing specific provider options. Include real claim scenarios and coverage calculators from affiliate partners.
Entertaining & Viral-Style Content
Entertaining videos are your secret weapon for growing your audience and increasing your reach.
These fun, shareable formats combine entertainment value with product demonstrations, allowing you to showcase affiliate products in engaging scenarios that viewers will want to watch and share with fellow pet lovers.
41. Pet Product Challenges
Participate in trending social media challenges with your pets using affiliate products as props or tools. Add your own spin to viral formats while naturally demonstrating product features and benefits in entertaining scenarios.
42. “Will My Pet Choose?” Tests
Create entertaining experiments where your pet selects between two similar affiliate products through preference tests. Analyze their choices with humorous commentary while showcasing product differences and observing genuine pet preferences.
43. Pet Reacts to New Products
Capture authentic first-time reactions as your pets come into contact with new affiliate products, showing their genuine interest, confusion, or excitement. Document the adaptation process as they learn to use unfamiliar items.
44. Pet Product Hacks
Share unconventional uses for common pet products that solve problems or add value beyond their intended purpose. Test each hack thoroughly on camera and explain how it improves functionality or extends product life.
45. “My Pet Picks My Outfit”
Create entertaining videos where your pet “chooses” your clothing items through a creative selection process, while incorporating pet-themed clothing from affiliate partners. Include reaction shots wearing the complete chosen outfit.
46. ASMR Pet Sounds
Produce calming ASMR content featuring pleasant sounds from pets interacting with brushes, toys, or treats from affiliate partners. Use high-quality microphones to capture satisfying sounds like gentle chewing, purring, or brushing.
47. “Testing Viral Pet Products”
Evaluate trending pet products that have gone viral on social media platforms to determine if they live up to the hype. Provide honest assessments of functionality, durability, and whether they truly solve the problems they claim to address.
48. Pet Obstacle Courses
Design, build and film entertaining obstacle courses using affiliate toys, tunnels, platforms and training equipment. Show the building process, training techniques, and your pets’ progression from hesitation to mastery of the course.
49. Taste Test Reactions
Create amusing videos of your pets sampling different flavors or brands of treats and foods from affiliate partners. Include close-up reaction shots, preference rankings, and humorous commentary on their very clear opinions.
50. Time-Lapse Pet Projects
Film condensed time-lapse sequences of long pet-related projects like assembling furniture, setting up habitats, or organizing pet supplies from affiliate partners. Include key moments in real-time with commentary on assembly tips.
Q&A and Community Engagement
Building a responsive relationship with your audience strengthens trust and loyalty. These videos directly address viewer concerns and questions while creating natural opportunities to recommend relevant products.
By focusing on community interaction, you’ll develop a deeper understanding of what your audience truly needs.
51. Answering Viewer Questions
Create dedicated Q&A videos addressing specific community questions about products, techniques, or pet care challenges. Organize questions by theme and demonstrate products as you explain solutions to common concerns.
52. “Ask My Vet”
Collaborate with a veterinarian to answer audience health questions while naturally mentioning appropriate products that complement professional advice. Cover seasonal topics, preventative care, and address common health misconceptions with expert validation.
53. Analyzing Pet Product Ingredients
Create educational content examining ingredient lists on pet foods, treats, or grooming products while explaining what each ingredient actually does. Compare harmful versus beneficial ingredients while recommending quality alternative options.
54. Common Pet Product Mistakes
Discuss frequent mistakes pet owners make when selecting, using, or maintaining various pet products, demonstrating correct alternatives and proper techniques. Include your own past mistakes and what you learned from them.
55. Addressing Negative Reviews
Thoroughly investigate products with mixed online reviews by testing them yourself to determine if criticisms are valid or circumstantial. Discuss who might still benefit from these products despite their limitations.
56. Pet Product Myths
Create myth-busting content addressing common misconceptions about pet product categories, effectiveness claims, or safety concerns. Use demonstrations and evidence to correct misinformation while recommending products that truly deliver on their promises.
57. Community Recommendations Round-Up
Compile and feature products your audience has suggested, purchased based on your recommendations, or repeatedly mentioned in comments. Share user-submitted photos or testimonials about these community favorites with proper permission.
58. Product Durability Testing
Conduct rigorous testing to evaluate how long “durable” products actually last with regular use by pets of different sizes and play styles. Create time-stamped update videos showing product condition after weeks or months of use.
59. Live Shopping Events
Host interactive live sessions where you browse online retailers, discuss affiliate products with viewers, answer questions in real time, and provide exclusive discount codes. Create themed events around holidays, pet birthdays, or new product launches.
60. “Products I Regret Buying”
Share candid reflections about disappointing products you’ve purchased, explaining specific shortcomings and performance issues while suggesting better-performing alternatives from affiliate partners. Focus on constructive criticism rather than complaining.
Behind-the-Scenes & Process Content
Transparency builds trust with your audience. These videos pull back the curtain on your content creation process and product selection criteria, helping viewers understand the care and consideration that goes into your recommendations.
This authenticity creates stronger connections that lead to higher conversion rates over time.
61. How You Select Products
Create transparent content to show how you evaluate products, testing methods, and ethical considerations when choosing which affiliate products to try and promote. Discuss how you balance audience needs with affiliate relationships.
62. Pet Product Shopping Trips
Film engaging store visits as you shop for pet supplies, discussing product selections, comparing options, and sharing real-time decision-making processes. Include price comparisons, ingredient checks, and quality assessments during your shopping experience.
63. Product Research Process
Document your systematic approach to researching products before recommending them, showing online research, expert consultations, ingredient analysis, and comparison methods. Include specific websites, resources, and evaluation tools you trust.
64. Meeting with Brands
Share appropriate behind-the-scenes footage of your interactions with affiliate partners, including product briefings, training sessions, or facility tours when available. Explain how you maintain independence while developing brand relationships.
65. Creating Product Images/Videos
Reveal your content creation process by showing your filming setup, lighting, camera equipment, and techniques for capturing compelling product footage. Include tips for other creators while featuring affiliate photography accessories.
66. Before & After: Product Results
Document the genuine improvements in your pet’s condition or behavior after consistent use of specific products over time. Show dated footage comparing issues like coat quality, mobility, dental health, or training progress, with honest timelines for seeing results.
67. Your Pet’s Favorite Products Evolution
Track how your pet’s product choices have shifted over time. Consider their different life stages, health issues, or seasonal changes. Highlight their consistent favorite items and explain why some products remained essentials.
Wrap Up
The key to growing your pet affiliate marketing business is to consistently create engaging video content for your audience if you’re using platforms like YouTube, TikTok and Instagram Reels.
You can use these 67 ideas as a starting point, but always adapt them to fit your unique style and audience preferences.
Remember that authenticity is very important for building trust and your audience will appreciate honest opinions and genuine product recommendations. Start using these ideas across the major video platforms to build your audience and increase your affiliate marketing success.